That Wave of "Ugh!" Why Cringe Attacks Happen and How Therapy Can Help
- Julia Koroleva
- Apr 17
- 3 min read

We've all been there. You're going about your day, maybe sipping your morning coffee or waiting in line at your favorite New York bagel spot, and BAM! A memory pops into your head. It's that awkward thing you said at that party five years ago. Or that time you tripped on stage in middle school. Suddenly, a wave of intense discomfort washes over you. Your face might flush, you might even let out a little groan. Sound familiar? You might be experiencing what's often called a "cringe attack."
While not a formal clinical term, "cringe attacks" are a very real and relatable experience for many people. They're those sudden, often unwanted flashbacks to moments we perceive as embarrassing, awkward, or just plain cringeworthy. These memories can feel so vivid and the associated feelings so strong that they can disrupt our present moment and leave us feeling unsettled.
Why Do We Get These "Cringe Attacks"?
Think of it this way: our brains are constantly trying to make sense of the world and our place in it. Social interactions are complex, and our brains are wired to pay attention to moments where we might have deviated from social norms or felt vulnerable. These moments can get stored in our memory with a strong emotional tag.
When a trigger occurs – maybe a similar situation arises, or even just a random thought pops into your head – that memory can resurface, bringing with it the original feelings of awkwardness or embarrassment. This can be amplified by:
Anxiety: People with higher levels of anxiety, especially social anxiety, may be more prone to these intrusive thoughts and the intense feelings they evoke. They might have a stronger tendency to ruminate on past social interactions and worry about how they were perceived.
Perfectionism: If you hold high standards for yourself, you might be more critical of past actions and more likely to experience cringe attacks when you perceive you didn't meet those standards.
Sensitivity to Social Cues: Individuals who are highly attuned to social cues might be more aware of moments where they felt they didn't quite "fit in," leading to more frequent cringe attacks.
How Therapy at New Horizons Therapy NY Can Help You Navigate the "Ugh!" Moments
While occasional cringe attacks might be a normal part of the human experience, if these moments are frequent, intense, or significantly impacting your daily life and well-being, therapy can provide valuable support. At New Horizons Therapy NY, our experienced therapists can help you understand the underlying causes of your cringe attacks and develop effective coping strategies.
Here are some ways therapy can help:
Identifying and Challenging Negative Thought Patterns: Therapy, particularly Cognitive Behavioral Therapy (CBT), can help you identify the negative thoughts and beliefs that fuel these cringe attacks. You'll learn to challenge these thoughts and develop more balanced and realistic perspectives on past events.
Reducing Anxiety and Social Anxiety: If your cringe attacks are linked to underlying anxiety, therapy can help you develop skills to manage your anxiety levels. This might involve techniques like relaxation exercises, mindfulness, and cognitive restructuring.
Developing Self-Compassion: Often, cringe attacks are fueled by harsh self-judgment. Therapy can help you cultivate greater self-compassion and acceptance, allowing you to look at past mistakes with more kindness and understanding.
Processing Past Experiences: Sometimes, cringe attacks can be linked to deeper feelings of shame or past experiences that haven't been fully processed. Therapy can provide a safe and supportive space to explore these feelings and work towards healing.
Building Confidence in Social Situations: If your cringe attacks stem from social anxiety, therapy can help you build your confidence in social interactions and develop effective communication skills.
Ready to Explore New Horizons?
If you're tired of being ambushed by unwanted memories and the accompanying wave of cringe, New Horizons Therapy NY is here to help. Our therapists offer a compassionate and supportive environment where you can explore the roots of your discomfort and develop strategies to navigate these "ugh!" moments with greater ease.
Located right here in New York, we're dedicated to helping individuals like you build a more positive and fulfilling relationship with themselves and their past. Contact us today to learn more about how we can support you on your journey towards greater well-being.
New Horizons Therapy NY – Your Path to a Brighter Tomorrow, Right Here in New York.
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